Distribution – Support to sales agents 2015 – Education, Audiovisual and Culture Executive Agency
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EACEA/07/2015: Support for the distribution of non-national European films – the “Sales Agents” Scheme
Within the specific objective of promoting transnational circulation, one of the priorities of the MEDIA Subprogramme is the following: • supporting theatrical distribution through transnational marketing, branding, distribution and exhibition of audiovisual works; The MEDIA Sub-programme shall provide support for the following: • establishing systems of support for the distribution of non-national European films through theatrical distribution and on all other platforms as well as for international sales activities, in particular the subtitling, dubbing and audio-description of audiovisual works.
The Sales Agents scheme works in two phases:
- The Generation of a potential fund, which will be calculated according to the international sales performance of the company on the European market during the reference period (2010-2014)
- Reinvestment of the potential fund thus generated by each company: Module 1: minimum guarantees or advances paid for the international sales rights on new European non-national films. Module 2: the promotion, marketing and advertising on the market of new non-national European films presented.