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One single priority for proposals of multi programmes is announced with the present call document: multi programmes in the internal market or in third countries. Within this priority, a multi programme can target either the internal market or third countries. When implementing programmes in third countries, the objective is to enhance the competitiveness and consumption of Union agrifood products, raise their profile and increase their market share in these targeted countries. When implementing programmes on the internal market, the objectives are to increase the awareness and recognition of the specific Union quality schemes and to highlight the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability, and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions. The expected results are to increase the levels of recognition of the logo associated with those Union quality schemes by the European consumers and to increase the competitiveness and consumption of Union agricultural and food products and their market shares in the internal market.
Deadline: 28 April 2016, 17:00 (Brussels, local time)